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Inside, Lappish heritage decor meets Scandi snug, with pine panelling, wood burners and faux furs. In Morocco, British-owned Surf Maroc surfmaroc.com has launched its first hotel. Amouage sits on the oceanfront in Taghazout, Agadir. A youthful, unstuffy vibe is found across the 20 bedrooms: polished concrete floors and whitewash walls are warmed up with colourful textiles and tiles. Floor-to-ceiling windows show off the view. It also boasts an infinity pool overlooking the beach and the only licensed bar in town.

Words from Blossom Green

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